The marketing environment

The marketing environment for new era is minor league baseball teams, major league baseball teams, and college baseball teams as well. They are also marketing to people of fashion since new era is becoming a fashionable cap label, not to mention they also target babies since they create most of their caps in baby sizes also.

Ethics & Social Responsiblity

At the New Era Cap Co., social responsiblity plays a big part in the operation of the company. New Era supports organizations in areas such as Sports & Athletics, Diversity through Education, Community, and Health & Human Services. Some of their partner organizations are the Ride for Roswell, the Jackie Robinson Foundation, Music is Art, the David C. Koch Regional Perfusion Cancer Therapy Center, Pitch In For Baseball, Sweat Equity Enterprises and Caps for Kids. Also, every New Era employee takes responsibility for minimizing the impact on the environment. A quote from New Era "Over the years, our efforts have included engineering our cutting process to minimize waste, overhauling lighting systems to conserve electricity, and purchasing green cleaning products. We’ve implemented Energy Management Systems (EMS) to control electrical energy consumption and whenever possible, we try to buy from local suppliers to reduce emissions from transportation."

Strategic Planning for Competitive Advantage

In the early 80s, New Era decided to upgrade to the multi-head Barudan sewing machines which accelerated the production speed of New Era's caps. New Era started off providing caps for local and minor league teams until the Major Leagues acknowledged them. By 74, 20 of 24 teams were signed up with New Era's caps. Ultimately, New Era was granted the first ever exclusive license with MLB to produce on-field caps for all teams.

Mission Statement of New Era Cap Co.

The mission state of New Era is to provide fashionable caps for the public and efficiently produced caps for baseball players.

History Of New Era Cap Company

Ehrhardt Koch borrowed 5000 dollars from his aunt to start his own cap company in 1920. Joe Amerien left another cap company called "Miller" and became Erhrardt's first employee. They started production of caps in Buffalo, NY. Ehrhardt's sister Rose, was one his 14 employees by 1921. In 1922 E. Koch Cap Co. is officially renamed New Era Cap Co. By 1940, New Era debuts its adjustable size caps. They sold very well. By the 1980s, the multi head Barudan sewing machines were created which revolutionized manufacturing for New Era which caused major production of caps. In 1993, New Era was given the first exclusive license with Major League Baseball to make the on-field caps for all players. In 1996, Spike Lee requested a red yankees cap with started a fashion trend and a long relationship with New Era. Chris Koch becomes the new president of New Era. By 2003, New Era has offices in the UK, Europe, USA, Japan and Australia.