Strategic Planning for Competitive Advantage

In the early 80s, New Era decided to upgrade to the multi-head Barudan sewing machines which accelerated the production speed of New Era's caps. New Era started off providing caps for local and minor league teams until the Major Leagues acknowledged them. By 74, 20 of 24 teams were signed up with New Era's caps. Ultimately, New Era was granted the first ever exclusive license with MLB to produce on-field caps for all teams.