Intergated Marketing Communication

MLB has greatly contributed to New Era's promotion just by using New Era's caps and other gear for all games televised. Also, because a large amount of companies collaborate with New Era, the company has gained a lot of publicity and popularity. In May 2007, Spike Lee directed a New Era commercial where baseball player, Justin Morneau of the Minnesota Twins skips the line at a New Era special cap release. Morneau justifies skipping the line with a cardboard cutout of himself that was put at the front of the line by New Era.

Product Concepts

New era has worked with many clothing lines to create caps such as Billionaire Boys Club, Mishka, The Hundreds, Bape and many many more. An example of a specialty product from new era is their very rare gold logo clip, which i was able to get my hands on in 2009. The gold logo clip looks exactly like the new era logo and is used to attract eyes to your cap. As far as packing, new era does not package its products because caps are easy to bend or mess up. From experience, i know when you buy a cap from new era, they give you a small cardboard newera box to take the hate home with you safely.