MLB has greatly contributed to New Era's promotion just by using New Era's caps and other gear for all games televised. Also, because a large amount of companies collaborate with New Era, the company has gained a lot of publicity and popularity. In May 2007, Spike Lee directed a New Era commercial where baseball player, Justin Morneau of the Minnesota Twins skips the line at a New Era special cap release. Morneau justifies skipping the line with a cardboard cutout of himself that was put at the front of the line by New Era.
No comments:
Post a Comment