Business Marketing

In the early 1940s, New Era was providing caps for a long list of minor league, local, canadian, and college baseball teams. They also sold many plain caps to small stores and the small stores put patches and decoration on the cap and sold it at the store. By 1974, 20 of the 24  pro teams were using New Era's caps which put New Era on a national scale. New Era also sold caps to the military soldiers during World War II. As a result of great business marketing, New Era's motto was "the caps the pros wear". In 93', New Era signed its first exclusive license with MLB to produce ALL caps for ALL teams, which took about 59 years to accomplish since securing their first time, the Cleveland Indians.  New Era now holds over 200 licenses to produce hats for, some include: MLB, Little League Baseball, National Hockey League, NBA, Collegiate Licensing Company, Minor League Baseball, Baseball Canada, USA Hockey, Harwood Classics, Arena Football League, and theTaylor-Made Titleist.
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