Sales Promotion and Personal Selling

A small retail store on E 105th street called Goliath currently has a "limited time only" sale on 4 of Goliath's newly designed New Era 59FIFTY caps. The caps are being sold for 10 bucks, which is $20 less than the original price. I found that there are also many coupons you can find online to get a discount on a New Era cap (if you join their mailing list).

Advertising and Public Relations

New Era has introduced their new marketing plan called the "Flagbearer". The Flagbearer is a lineup of people who have unique stories or unusual perspectives and portray that in a dynamic way. The group of people selected to be 2011 Flagbearers are some respected athletes, entertainers and entrepreneurs such as Joey Votto, BJ Upton, Justin Upton, Stevie Williams, Ryan Miller, and the film makers of Ghetto Film School. Each Flagbearer will be featured in New Eras national, multimedia, advertising plan which includes print digital, outdoor ads, tv, and non traditional media.

Retailing

New era caps are sold buy many retailers around the world from big headwear stores like "Lids" to small businesses and boutiques. On Saturday I took a trip to the New Era Flagship store in Noho, Manhattan. I try to buy maybe 2 or 3 New Era caps every other week so I took the trip to see what new hats they were selling. I walked in and saw a large portion of their wall display filled with new hats from popular clothing lines and baseball teams. I tried on 3 hats but only 1 fit my head well so that was the one I purchased.

Developing a global vision

New era's globalization began in Canada in 1998 and since the year 2000 they have opened offices in Europe, united kingdom, japan, austrialia and new york. New era doesn't have any foreign competition that has threatened sales for the cap company.