Sales Promotion and Personal Selling

A small retail store on E 105th street called Goliath currently has a "limited time only" sale on 4 of Goliath's newly designed New Era 59FIFTY caps. The caps are being sold for 10 bucks, which is $20 less than the original price. I found that there are also many coupons you can find online to get a discount on a New Era cap (if you join their mailing list).