Advertising and Public Relations

New Era has introduced their new marketing plan called the "Flagbearer". The Flagbearer is a lineup of people who have unique stories or unusual perspectives and portray that in a dynamic way. The group of people selected to be 2011 Flagbearers are some respected athletes, entertainers and entrepreneurs such as Joey Votto, BJ Upton, Justin Upton, Stevie Williams, Ryan Miller, and the film makers of Ghetto Film School. Each Flagbearer will be featured in New Eras national, multimedia, advertising plan which includes print digital, outdoor ads, tv, and non traditional media.